Getting Social Media embedded in Business

Tweet Every significant new technology to reach the workplace has the same reactions. Some love it and propose it as the answer to everything (but you have to truly believe) and others see it as the thin end of the wedge and nothing but moral and financial ruin can come from it. Right now the […]

What’s Your Story Presentation

Tweet As delivered to Business League Falmouth today. Whats Your Story Presentation to Business League Falmouth 22/10/09 View more presentations from Bizwords.

Content, Conversation – and a question of ROI

Tweet This has been a busy week and an interesting journey into the world of Social Media. I was glad to hear a consensus on the importance of having good content and on developing conversations and also in the development of communication that engages people around their own interests rather than forcing them to move […]

Looking Deeper to Generate Ideas

Tweet In a recent article, I wrote about the need for regular content in order to tell your story to the audiences that you need to inform and influence. We all know that writing regularly is very important but people often ask me – ‘how can you generate good content when you can’t think what […]

What’s your story?

Tweet Article first published in Fresh business Thinking on 10th September. Marketing materials within business have a tendency to develop tactically over time. To support their activity, businesses develop brochures, leaflets, postcards and other printed material. Online it is a given that most businesses now have a website. Press Releases and articles are used to […]

Virtual CEO Newsletter on Fresh Business Thinking

Tweet The September Virtual CEO Newsletter was published today on Fresh Business Thinking. It contains three articles by my friend and client Brian Chernett of The Academy for Chief Executives and one from me on Content Strategy. I’ll repost that article on here later, but for now here are the links to the articles – […]