The Pursuit of Fairness

Originally published on Fresh Business Thinking earlier today.
In the Election campaign that ended earlier this month, two of the three main Political Parties in the UK included the concept of fairness in their slogans. The Liberal Democrat manifesto talked of “change that works for you – building a fairer Britain”, and the Labour Party proposed [...]

Getting Social Media embedded in Business

Every significant new technology to reach the workplace has the same reactions. Some love it and propose it as the answer to everything (but you have to truly believe) and others see it as the thin end of the wedge and nothing but moral and financial ruin can come from it.
Right now the technology in [...]

Cultivate your Network – Grow better business

This article was written for Fresh Business Thinking back in March 2009. Recent events brought it back to mind and I thought it would be worth adding here.
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During an interview for another article this week, it became clear to me that gardening is a good metaphor for networking and that they are governed by some [...]

What’s your story?

Article first published in Fresh business Thinking on 10th September.
Marketing materials within business have a tendency to develop tactically over time. To support their activity, businesses develop brochures, leaflets, postcards and other printed material. Online it is a given that most businesses now have a website. Press Releases and articles are used to build business [...]

Virtual CEO Newsletter on Fresh Business Thinking

The September Virtual CEO Newsletter was published today on Fresh Business Thinking. It contains three articles by my friend and client Brian Chernett of The Academy for Chief Executives and one from me on Content Strategy. I’ll repost that article on here later, but for now here are the links to the articles -
Changing Lives [...]

Making a Business out of Networking

This article first appeared in Fresh Business Thinking on 13th August 2009.
The idea of turning your need to network into a business is one that tempts many people but it is harder to do than it may appear. Many try and a few succeed. If you are considering networking as a business, here are a [...]