Renewing business plans

Whatever the size of your business, you have a finite capacity which is determined by the resources you have. There will be a limiting factor to how effectively that resource can be used. A manufacturer may be limited by machine capacity, a retailer by shelf space and a services company by human resource – by [...]

What’s your story?

Article first published in Fresh business Thinking on 10th September.
Marketing materials within business have a tendency to develop tactically over time. To support their activity, businesses develop brochures, leaflets, postcards and other printed material. Online it is a given that most businesses now have a website. Press Releases and articles are used to build business [...]