Virtual CEO Newsletter on Fresh Business Thinking
Posted on | September 10, 2009 | No Comments
The September Virtual CEO Newsletter was published today on Fresh Business Thinking. It contains three articles by my friend and client Brian Chernett of The Academy for Chief Executives and one from me on Content Strategy. I’ll repost that article on here later, but for now here are the links to the articles -
Changing Lives Through Business
10/09/09
By Brian Chernett
Life Changing is a phrase heard several times a night on TV at the moment. It is usually related to ‘reality’ television programmes as far apart as X Factor and Dragon’s Den. It is also heard in Police accident reports as ‘life changing injuries’. It has become just another clichéd phrase but I did wonder if what we do in business could also be considered to be life changing? And if it isn’t, should it be?
Business is about satisfying market requirements. It is about meeting a need or want in away that satisfies the customer and makes profit for the supplying business. But is that all it…
Focussing On Adding Value
10/09/09
By Brian Chernett
VAT is a chore that most businesses in the European Union (EU) have in common. When sitting down with your VAT, it is worth remembering that its name – Value Added Tax – implies a truth of business. We are all here to add some value to and with our product or service.
All businesses have processes. In most business processes, some steps have been carefully designed and some have just happened as the business changed its approach or as people came and went. Even where the process was designed from end to end, if time has passed, it is likely to have elements of redundancy within it.
read full article >
What’s Your Story?
10/09/09
By Andy Coote
Marketing materials within business have a tendency to develop tactically over time. To support their activity, businesses develop brochures, leaflets, postcards and other printed material. Online it is a given that most businesses now have a website. Press Releases and articles are used to build business visibility and Social Media such as Linkedin, Facebook and Twitter are also being used by more and more businesses.
Often the responsibility for these different outputs is in different places and the business treats them as if they were separate entities, developed in isolation, often without coordination of message, of tone and of image.
The audience, however, is not fragmented. …
read full article >
Recession – The End Of The Beginning?
10/09/09
By Brian Chernett
According to The Times on 29th August, “The slump in Britain’s economy was less severe between April and June than initially estimated, official figures showed, raising hopes than the recession could be over. Gross Domestic Product (GDP) fell by 0.7 per cent between April and June, less than the first estimates of a 0.8 per cent drop. The annual decline in GDP was revised up from 5.6 per cent to 5.5 per cent in the second quarter, but this still marked the biggest contraction in the economy since records began in 1955.”
Is this the end of the recession, the beginning of the end or, as Winston Churchill famously said, the end of the beginning …
read full article >
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