What’s your story?
Posted on | September 16, 2009 | 2 Comments
Article first published in Fresh business Thinking on 10th September.
Marketing materials within business have a tendency to develop tactically over time. To support their activity, businesses develop brochures, leaflets, postcards and other printed material. Online it is a given that most businesses now have a website. Press Releases and articles are used to build business visibility and Social Media such as Linkedin, Facebook and Twitter are also being used by more and more businesses.
Often the responsibility for these different outputs is in different places and the business treats them as if they were separate entities, developed in isolation, often without coordination of message, of tone and of image.
Read more
Tags: audience > Content Strategy > marketing > message
Virtual CEO Newsletter on Fresh Business Thinking
Posted on | September 10, 2009 | No Comments
The September Virtual CEO Newsletter was published today on Fresh Business Thinking. It contains three articles by my friend and client Brian Chernett of The Academy for Chief Executives and one from me on Content Strategy. I’ll repost that article on here later, but for now here are the links to the articles -
Changing Lives Through Business
10/09/09
By Brian Chernett
Life Changing is a phrase heard several times a night on TV at the moment. It is usually related to ‘reality’ television programmes as far apart as X Factor and Dragon’s Den. It is also heard in Police accident reports as ‘life changing injuries’. It has become just another clichéd phrase but I did wonder if what we do in business could also be considered to be life changing? And if it isn’t, should it be?
Read more
Making a Business out of Networking
Posted on | August 23, 2009 | 1 Comment
This article first appeared in Fresh Business Thinking on 13th August 2009.
The idea of turning your need to network into a business is one that tempts many people but it is harder to do than it may appear. Many try and a few succeed. If you are considering networking as a business, here are a few things to consider before you jump in.
‘Build it and they will come’. I caught the final act of ‘Field of Dreams’ on one of the Digital channels last week and was reminded of the blind faith that the lead character, played by Kevin Costner, exhibits in building a ‘ghost’ team of baseball immortals. There is no question that it is a great thing to have faith and devotion to a goal but first it is worth understanding if it is the right goal and if it is worth pursuing.
As people leave corporate careers or start to look at new business directions, one of the first things they’ll need and one of the first things the advisors will suggest is to build a network. They often start by suggesting you make a list of everyone you know but sooner or later you’ll need to get out and seek out people that you don’t already know and where there may be a synergy. Some will take that literally and think that they will make a business from networking. I know this because new networking groups are appearing constantly – it is a boom time for networks. But is it a good business idea to start a new one?
Read more
Member Profile for The Academy for Chief Executives
Posted on | August 17, 2009 | No Comments
I recently completed a Member Profile for The Academy for Chief Executives and it is now published on The Academy Site.
Bill Docherty was recently awarded the MBE for his services to business organisations on a voluntary basis and charitable causes. A former Tax Inspector and a qualified Chartered Accountant, Bill now works with businesses to enhance their performance and that of their staff. He was introduced to NLP through Tony Robbins and studied with Dr Richard Bandler, one of the co-founders of NLP.
Read more
I love it when a deadline is met
Posted on | August 17, 2009 | No Comments
Every quarter, I write articles for the magazine Rapport, published by ANLP. For this I have to interview people from the NLP community and write them up in around 1500 words.
This quarter I have interviewed Dr Wyatt Woodsmall, NLP Master Modeller and Elder Statesman, and Dr Paul Tosey of the University of Surrey.
The articles are written now and the baton has passed to the production team who will turn them into ‘proper’ magazine pages.
I’ll post the articles here when complete and published. Meantime, I can take a quick breather before moving on to the next task.
A
New content being added to the site
Posted on | August 11, 2009 | No Comments
If you are visiting this site in August 2009, you have probably reached here through an old link in a post on a network or because you have my card. After years of neglect (apart from an occasional blog post), the site is being upgraded and content added with the intention of launching and publicising in September.
Please bookmark the site and this blog. As new content is added, it will be reflected in a post here. The intention is to make this a site that gives you information of value and showcases my writing services and skills.
Time will tell how well I live up to that intention.
A New Site is just the Start!
Posted on | August 10, 2009 | No Comments
After what seems like an age (and probably is), I’ve finally got around to upgrading the Bizwords site. Now all I have to do is to populate it with compelling content.
Now that is what I do for my clients so you’d imagine it would be easy for me to just do it. Would that it were true.
First I have to allocate my time to a task that isn’t directly revenue earning – and yes I know that it should payback in the longer (even the shorter) term.
Second, and more crucially, I have to overcome the inhibitions that have been drummed into me throughout my upbringing about ’showing off’ or ‘blowing your own trumpet’. We seem to have an aversion for talking ourselves up, hence the number of phrases that signify that. ‘getting above your station’ is yet another.
However, my aversion to hyperbole in others will also have a part to play in what I’m intending to be an honest site that explains what I do and how I do it and uses examples and testimonials to back that up.
The full site may be a while in revealing itself, I have to live, after all – and writing is how I achieve that trick.
So please do come back and read me again soon.
A
« go backNetworked Blogs
Join Email List
